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Applicant Tracking System: How to Create an ATS Friendly CV

By The Futurelink Group | July 6, 2021

CV Not Getting Seen? Make it ATS-Ready with these Tips

 

Finding a job has become more challenging than ever, with many large companies relying on Applicant Tracking Systems (ATS) to manage high volumes of applications.

 

While these systems help recruiters by narrowing down candidates efficiently, they’ve also made it harder for qualified applicants to get their CVs into the hands of a real hiring manager.

 

So – how do you beat the bots and stand out?

 

Let’s break it down.

 

What is an Applicant Tracking System (ATS)?

 

An Applicant Tracking System is software used by HR and recruitment teams to manage job applications digitally. It helps companies track every step of the hiring process, from sourcing candidates to making the final hire.

 

According to TechnologyAdvice, it’s essentially a centralised tool where applications are received, filtered, ranked, and shortlisted – all before a human even looks at your CV.

 

Why Do Companies Use ATS?

 

Simple: volume.

 

Some job ads receive hundreds of applications in just a few days. ATS software helps recruiters:

 

  • Automatically filter out unqualified applicants
  • Search for specific skills, qualifications, or keywords
  • Save time by presenting only the most relevant CVs

 

It’s fast, efficient – and increasingly common in the hiring process.

 

What’s the Problem With ATS?

 

Like any software, ATS isn’t perfect.

 

A well-qualified candidate can be filtered out for something as small as a missing keyword or overly creative formatting.

 

Many CVs get rejected before a human even sees them – not because the candidate isn’t qualified, but because the system didn’t pick up on the right signals.

 

Two of the most common reasons for rejection?

 

  • Improper formatting
  • Missing keywords

 

How Does ATS Work?

 

ATS software scans each CV looking for specific words, phrases, and structure based on the job ad. It compares your CV to the job description and ranks it accordingly.

 

No match? No shortlist.

 

Think of it like a search engine: if your CV doesn’t contain the search terms (i.e. keywords), you won’t show up in the results.

 

How to Make Your CV ATS-Friendly

 

Here’s how to get your CV past the ATS and into the hands of the decision-maker:

 

1. Keep the Format Simple

 

ATS software can’t read images, charts, icons, or unusual fonts. Stick to a clean, text-based layout.

 

DO:

  • Use basic fonts like Arial, Calibri, or Times New Roman
  • Use bullet points and clear section headings
  • Send your CV as a Word document (.doc/.docx) or PDF (if the job ad doesn’t specify)

 

DON’T:

  • Include tables, graphics, text boxes, or logos
  • Use fancy borders or design-heavy templates
  • Add infographics or images

 

The simpler the design, the better the scan.

 

2. Use the Right Keywords

 

This is the single most important part of an ATS-friendly CV.

 

ATS software looks for keywords that match the job ad – usually found in the job title, responsibilities, required skills, and qualifications.

 

Tips:

  • Study the job description carefully
  • Include the same language used in the ad (without copy-pasting)
  • Use both full terms and acronyms, e.g. “Bachelor of Commerce in Accounting (BCom Acc)” / “Personal Assistant (PA)”

 

Tailor your CV for each application by weaving these keywords naturally into your experience and skills sections.

 

3. Be Clear and Specific With Job Titles

 

Generic titles like “Manager” or “Consultant” may be too vague for ATS.

 

Instead:

  • Use descriptive, widely recognised titles
  • Reflect your actual responsibilities
  • Adjust internal company jargon to more universal terms

 

4. Expand on Your Duties

 

Don’t rely on job titles alone – describe your role and achievements in detail using relevant keywords.

 

Instead of:
“Responsible for client management”

Say:
“Managed a portfolio of 30+ corporate clients, focusing on customer retention, onboarding, and upselling opportunities.”

 

The more detail (within reason), the better your match.

 

5. Do a Test Run

 

There are free ATS CV scanners online that can help you evaluate how ATS-friendly your CV is.

 

Just be cautious about sharing personal data – use only trusted, secure websites and remove sensitive information before uploading.

 

Final Thoughts

 

ATS isn’t going anywhere – but with the right formatting, smart keyword use, and a little extra tailoring, you can make sure your CV stands a fighting chance.

 

To recap:

  • Keep your formatting clean and text-based
  • Mirror the job description’s language and keywords
  • Avoid creative design features that confuse the software
  • Use clear, specific job titles
  • Tailor every CV for every application

 

If you’re qualified and your CV follows these tips, you’re far more likely to make it through the digital gatekeepers and into the shortlist.

 

Good luck – and remember: every great opportunity starts with a great application.